Effective Sales Process Execution: The Sales Leader Guide.

Industry-wide over the past decade, sales organizations have invested hundreds of billions of dollars in sales teams – training, technology, information, and process, in part – to combat a global sales effectiveness crisis. Yet a Key Trends analysis from CSO Insights shows that, despite investment, sales effectiveness has been falling throughout that same period, to a current near-record low (as of this writing) to just over 40%.

Mean - while, process adoption is down, CRM adoption is declining, and customer relationships are deteriorating. 

In this white paper, we explore why mapping out a formal sales process is worth the effort, how to do it successfully, and how technology makes effective execution achievable for any sales organization.